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AIW 120 · For marketing, communications and sales teams

AI at Work: Marketing and communications

When AI-made content needs a label, real people's faces and voices, copyright and AI-made material, what you may claim about your own AI, and checking AI-written copy before it goes out.

6 lessons · about 28 min · quiz · certificate

Course outline

Lessons

  1. 1When AI-made content needs a labelWhat counts as a deep fake and who must label it · Where the Commission draws the line in advertising · When creative work can carry a lighter label · How a label has to look and where it goes · The rule for AI-written text and older content5:40
  2. 2Real people's faces and voicesWhy a face or a voice needs the person's permission · What consent from a colleague has to look like · How the law treats voice clones and AI likenesses · Why editing a real person needs the same care5:17
  3. 3Copyright and AI-made materialWhy material made by AI alone may have no copyright · What your AI tool's terms say about the output · When AI output contains someone else's work · What to check in AI-made material before you publish5:07
  4. 4What you may claim about your own AIWhy a claim about AI needs proof like any other · When your chatbot's answers become your claims · How regulators act on false claims about AI · What you may say about certificates and approvals5:16
  5. 5Checking AI-written copy before it goes outHow AI-made content goes wrong while looking finished · Checking what AI touched against its source · When a public statement needs a label or a review · Changes after sign-off and fixing what got out5:12
  6. 6The habits of a team that publishes with AI1:16
  1. Final quizOpens when every lesson is done.
  2. CertificateA dated record of completion, issued when you pass the quiz.